SNURRING

Revitalizing a classic.

2022 | Packaging, branding

STYLING: Monica Eidem
PHOTOGRAPHY: STIAN BROCH

Suitable as a meal in the mountains over a campfire, as a dinner, or simply on a slice of bread, Snurring has been a part of Norway’s pantries and backpacks since 1947. In 2022, on its 75th anniversary, a new coat of paint, some updated type, and some new imagery were gifted to this classic.

A lot of its traditional charm has been maintained in the type and color choices, and some small nods to its roots have been maintained. For a small box, it packs a lot of detail and heritage. The result is a classic and polished package, ready for another 75 years.