PACK SNACKS

Designing a conceptual goodie pack honoring three musical legends.

2017 | Packaging, Identity, STUDENT WORK

This concept was inspired by Frank Sinatra’s rider list, which included plenty of alcohol and Hall’s lozenges. With that in mind, I created lists for the three main figures of the Rat Pack, and included items similar to those that Frank requested himself.

Each separate design includes tailored caloric information, corresponding signatures, and unique item lists and variations in copy.