Gilde Turmat TIKKA MASALA

Taking freeze-dried food to new heights.

2022 | Packaging

STYLING: Monica Eidem
PHOTOGRAPHY: STIAN BROCH
DESIGN SYSTEM BY: DESIGN HOUSE

For a while now, Gilde’s Turmat (meaning trip food), has had a very exciting and unique series of freeze-dried foods—perfect for hiking and camping—available in stores. Given a positive response, a new and flavorful addition was created, with a nice dash of spice and a pinch of purple color. Some adjustments were made to the existing design template to increase recognition from a distance, and to elevate its visual presence in-store.

The result is a visually bold and colorful package that accurately reflects what lies inside. The instructions are easy to follow and read, with informational text on the back sectioned so that relevant information is always visible as the individual prepares the meal.