GILDE THULEFJORD

Updating Gilde’s line of traditional and premium products from the North.

2019-2020 | Packaging, Branding, Typography

In late 2019, it was decided that Thulefjord would be newly packaged with the Gilde name on it, and this led to a rethink of the packaging approach.

The old packaging contained lots of white strokes that distracted from the pertinent info, so it seemed right to update. The new image dropped the strokes, included some refinements, including the addition of some chimney smoke.
This formed a cleaner image that presented more cleanly on packaging. This was then utilized on labels, plastic bags, and cardboard packaging elements.