GILDE SAUSAGES

Designing two brand-new Gilde sausages with a unique look.

2020 | Packaging, Typography, Photo Manipulation

STYLIST: MONICA EIDEM
PHOTOGRAPHY: STIAN BROCH

One of my first projects when I started at Nortura was coming up with a few quick concepts for these sausages, in pursuit of a new design direction. These items had been conceptualized for a bit, but previous iterations had proved unsuccessful.

Each flavor contains a subtle background icon pattern, partly inspired by neon signs. These corresponded with the flavor profiles and added a slight texture to the final product. The first batch was produced in a quantity of 80,000 units, and they were printed on bioplastic bags.

These became Gilde’s best selling new products of 2020.