ARIGATO CLOTHING CO.

Rebranding and creating an identity for the campus clothing brand.

2016 | APPAREL DESIGN, IDENTITY

PHOTOGRAPHY: MADELINE ISABELLA
CO-DIRECTION: RASHEED WESLEY

Arigato had existed previously, but with minimal attention given to the branding. Many of the designs were from a myriad of themes, and there weren’t many unifying elements. The target consumers were college students, not unlike the creators of the brand themselves.

The idea was to create a collection that had a central theme or focus, and to make the new branding a showcased element of the new designs. Photos were shot as part of a digital lookbook that was released prior to the pop-up sale of the clothes. The shirts were a success, and sold out almost instantly.